Hi, my name is Coco DiGiaimo!
​
As Founder and CEO, I want to create a safe space for people to be themselves. While being in the fashion industry for 13 years, I've seen how style has changed drastically in the last decade. Since the beginning, my mindset has been consistent in encouraging people to wear what makes them feel confident and comfortable.
 
Since formally starting 2 years ago, I’ve scaled my business to have clients in 6 states, styled 3 magazine covers and 13 editorial stories, along with 2 luxury ad campaigns. Because I value learning about colors, layering, textiles and trends, I’ve traveled to 30 countries and 20 states. In 2023 alone, I visited 8 countries on 4 continents and was excited to see so many different styling techniques all happening at the same time.

While attending the Fashion Institute of Design & Merchandising (FIDM) I was the youngest Editor in Chief of FIDM’s MODE Magazine and oversaw not only the LA team, but also those from Orange County, San Diego, and San Francisco. I graduated in the top 5% of my class and was given the Outstanding Student of the Year Award. Some of my fondest memories include walking out with the librarians at closing, deep diving into trend research, and making friends while networking.
​
I believe fashion is for everyone, and that you should be able to wear what you want regardless of budget, age, or how busy your schedule is. People get stuck in the normal day-to-day, but my goal is to help you live the life you want to live through your style. Let’s work together to make your dream wardrobe a reality!

Let's Talk About your Style!